11 May 2007 00:00

RAISING YOUR INTERNATIONAL PROFILE - 6 June in N Wales or 7 June in S Wales

This half-day complimentary training workshop will be of interest to a wide range of SMEs - experienced exporters to review their strategy and companies that are considering first time exporting.

You may have great products and services but how many of your major potential overseas customers and partners have even heard of you? Your sales and marketing budget doesn’t run to ads in Times Square or an extensive international sales force. Perhaps some of your overseas partners are producing good results but their motivation would be enhanced if you had a higher profile, so how do you achieve this cost-effectively…

You can attend this workshop on either
6 June (am) at The Oriel House Hotel, St. Asaph, North Wales
or
7 June (am) Waterton Technology Centre, Bridgend, South Wales

Outline Agenda
08.45 Registration, Tea & Coffee
09.00 Welcome & Introduction
09.10 Cost-effective Communications
09.30 Achieving International Press Coverage
10.30 Coffee Break
10.45 Getting International Traffic to Your Website
11.45 Case Study & Discussion
12.30 Buffet lunch & Networking

Workshop Modules
1. Developing an International Marketing Strategy
2. Finding and Motivating International Partners
3. Raising Your International Profile
4. International Selling & Negotiation
5. International Transportation & Documentation
6. International Financial Management
7. Creativity Techniques for Internationalisation
8. Lean Exporting

Workshop presenters
Bill Jenkins formed Quadrant, a corporate communications company, in 1988. Under his guidance it has grown from a small PR firm with one employee into a multi-million pound company employing more than 30, operating in over seven countries. Quadrant is one of Europe’s major players in the provision of broadcast PR services, competing with the likes of Reuters and Media Link. Its clients include the European Parliament, European Central Bank, CNN, Reuters, Racal Defence, Council of Europe, Digital UK and the Foreign Press Association.

Andy Harcombe spent 8 years at Mars Inc. in various sales and marketing roles. After being headhunted to join a small business as sales and marketing director, he successfully led a management buy-out which he exited after 4 years, having trebled sales. He now manages Online Unlimited which is a Wales based business that specialises in helping businesses develop sales channels through the Internet by providing hands-on expertise and support.

For further information contact Julie Morris at Enterprise Consulting (incorporating Strategem Ltd) on
Email: julie.morris@enterprise.plc.uk Tel: 029 2044 4736 Fax: 08705 561105
Mail: Unit 2 Regents Court, Nettlefold Road, Cardiff CF24 5JQ

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